WordPress for Business Websites Dos and Don'ts
Business Websites should remember the following tips when implementing WordPress:
- Do sign up for a WordPress Account
- Do set up the account appropriately
- Do create a static home page
- Do brand the home page appropriately with mission statements and logos
- Do secure the website on a safe server
- Do arrange backup measures to recover the website and its wealth of information
- Do explore the options available for theme components
- Do make sure the source for any plug-ins utilized come from a secure, trusted source
- Do market research to find out who you audience is and what is appealing to them
- Do make your user interface simple and intuitive for new customers to use
- Do make the business interface simple and easy for the company employees to do their job
Everything a business should do for an offline marketing project should carry equal consideration for an online marketing venture. Social media and marketing tools are fluid fast changing and based on technology. However, the targeted customers and gaining their attention as well as securing their loyalty need and deserve the same tried and true considerations online as they do offline.
Customers want to be valued and appreciated. They want an easy transaction. Customers want what they want as quickly and as painlessly as possible. And businesses should be in accord.
- Don't skimp on the safety and the security of the company's online resources or the customer's private information
- Don't overwhelm the customer with visual elements of design that obscure the message or the functionality of the website
- Don't forget to update WordPress regularly to maintain the strength of its security
- Don't forget that there is a wealth of peer driven information at one's fingertips, chances are likely if a company is having a problem with a program that over 60 million entities use that at least one of them has had a similar experience and found a work around
- Don't forget that the developers of WordPress maintain a website with bug reports and are viable resources for investigating the software on the developer website
- Don't ever forget that serving the customer in the best manner possible will carry the greatest impact on future transactions either online or offline
Online business transactions can seem greatly different in approach because of the speed at which electronic commerce changes and moves. Electronic interactions are fluid and fast when handled correctly. But the process and set up that go into making that online transaction the height of excellence are truly built upon the same foundation as offline transactions.
The concerns of the business do not change just because the medium of interaction changes. The customers still need the same things they needed before computers and the Internet came along. The same point holds true for your business needs.
Analysis of current consumer interests and market demographics and future trends still need to be taken into account before making decisions. Managing customer expectations will always be of prime consideration because a business will always need the rapport with the consumers in the market. Lifetime relationships and repeat transactions should be objectives no matter what form the business transaction takes.
Do remember the basics of business practice and good customer service which includes convenience and courtesy to the customer as well as delivering upon promises made. Don't ever get caught up in tossing something that seems quick and easy but is actually clunky, complicated and frustrating onto a website. Never sacrifice the security of the business' resources, including customer databases and privacy, in one's haste to be the first to incorporate new technology.
Basic business precepts still remain valid and accurate measures of business processes even if the online trend of blogs have become the new word of mouth.